Standard Wool

Product Strategy

This is not a system replacement project. It is a journey from a fragile, manually operated trading business to an AI-optimised operation where every decision is informed by data, every process learns from outcomes, and the platform gets smarter the longer it runs.

1
Phase 1 — In progress

Data Platform

Connect the data. Replace gut feel with numbers. For the first time, the business can see where it actually stands — stock position, margin, cash, recipes, aging.

app.standardwool.com/reports
Stock Position — NZ Scoured
-4,200 kg
Short against forward commitments
! Short position on 28-micron NZ scoured. 3 forward contracts unfilled.
Daily Margin (replacing monthly)
13.2%
Weighted average, updated before 8am
Home Scour
14.8%
Merchanting
10.1%
Punta
11.9%
Cash Flow Forecast
Extended from 4-week WTS view
Wk 1Wk 4 (old limit)Wk 12
Stock Aging — Top Concerns
LotTypeDaysHolding Cost
H-4472Chilean Greasy 26mic94 days£1,840
H-4301NZ Greasy 30mic72 days£1,120
SS-2891Chilean Scoured 28mic61 days£890
Blend Recipe — John Cotton / 28mic NZ Scoured Tops
InputAvg %Last 5 Blends
NZ Scoured 28mic62%58–65%
Chilean Scoured 30mic25%22–28%
UK Scoured 32mic13%10–16%
ROCE by Division
Not calculated
Components visible for first time
Margin Reporting
Monthly batch
Daily, before 8am
Cash Forecast
4 weeks
12 weeks (3–6 months)
Stock Aging
Not tracked
Per lot with holding cost
Position Accuracy
Gut feel
Data-driven report
Recipe History
Trader memory
Queryable by product + client

Now the business can see. But looking at reports still means logging in, navigating screens, and manually acting on what you find. The data is visible — but the operation still runs on the old system.

2
Phase 2 — Next

Trading Platform

Replace WTS. The full trading lifecycle on a modern platform — contracts, stock, blending, invoicing, position tracking, Sage integration. Every action triggers downstream updates automatically. WTS risk eliminated.

app.standardwool.com/dashboard
ROCE (Group YTD)
15.1%
Open Contracts
14 sales · 9 purchase
FX Exposure
$342k
USD $218k · NZD $124k
Pending Actions
4
1 overdue · 1 aging · 2 info
overdue
Invoice SC-2026-0847 — Client Z
6 days past payment terms. £14,200 outstanding.
Sales contract SC-2026-0847 for 1,800kg 28mic NZ Scoured Tops. Invoiced 20 March, 30-day terms. No payment received. Previous invoices to this client paid within 25 days on average.
aging
Lot H-4472 crossed 90 days
Chilean Greasy 26mic. Holding cost £1,840.
Received 26 December. 2,400kg at £6.80/kg. Financing cost £12.40/week, warehouse storage £8.20/week. No allocation against any open sales contract. This lot was purchased speculatively — market has moved away from this micron range since January.
results
Blend BL-1247 — packing list from Chadwicks
28mic NZ Scoured Tops for John Cotton. Ready for resulting.
Packing list received. 14 bales, total weight 2,380kg (target was 2,400kg). Yield 68.4%. Bale weights pre-populated from Chadwicks data — review and confirm to complete resulting.
  • on confirm Greasy lots consumed, scoured lot SS-2921 created
  • on confirm Costs rolled up, position recalculated
  • on confirm Margin calculated against sales contract
expiring
SC-2026-0812 — 2 delivery stages unfulfilled
Due Friday. 1,200kg of 2,400kg still to deliver.
Client Y — 30mic NZ Scoured. Stage 1 delivered (1,200kg). Stages 2 and 3 outstanding. Stock available: SS-2856 (620kg) and SS-2844 (580kg) are allocated. Dispatch instruction can be generated now.
What the system did automatically today
auto  3 invoices posted to Sage 50
auto  2 packing lists generated from blend results
auto  Position recalculated across 14 events
auto  Cash forecast updated from new contracts
alert  1 margin alert triggered (Client Z below threshold)
Position by Product
28mic NZ Scrd
-4.2t
26mic Chilean
+8.1t
30mic NZ Gsy
+3.4t
32mic UK Mrch
-1.8t
24mic NZ Fine
+1.9t
ROCE by Division (YTD)
Home Scour
18.4%
Merchanting
14.2%
Punta
11.8%
Daily Margin
13.2%
Weighted avg. across yesterday's trades
Stock Aging Summary
0–30 days42 lots
31–60 days8 lots
61–90 days3 lots
90+ days1 lot
Position
End-of-day report
Real-time, attribute-based
ROCE
Components visible
Calculated by division, live
Invoice Creation
Manual PDF per invoice
Auto-generated, review and send
Sage Posting
Manual entry
Automatic via API
FX Exposure
Not tracked
Real-time across open contracts
Audit Trail
None
Every action logged

Now the trading operation runs on a modern platform. But trading and processing are still separate worlds. Chadwicks operates on verbal updates, paper schedules, and Excel. Standard Wool can't see production capacity, lot performance, or processing costs.

2a
Phase 2a — Connect processing

Processing Platform

A shared digital layer with Chadwicks. Standard Wool is roughly 90% of their volume — this is not a supplier integration, it is a joint operating platform. Production scheduling, quality feedback, cost tracking, warehouse optimisation.

app.standardwool.com/processing
Chadwicks Production — March
47.2t
processed
vs breakeven (60t)
78%
iAt current rate, you hit breakeven by the 22nd. Above threshold = maximum margin on fixed costs.
Processing Schedule — Next 2 Weeks
DateTypeBlendStatus
Mon 31Bleach-free 28micBL-1251confirmed
Mon 31Fine NZ 24micBL-1252confirmed
Wed 2Chilean 26micBL-1253pending wool
Fri 4Solubor treatmentBL-1255scheduled
Mon 7Bleach-free 30micavailable
Lot Performance
LotYieldvs Expected
H-450168.4%+2.1%
H-448865.2%-0.3%
H-431259.8%-4.7%
Feeds back to traders for procurement decisions
Wool Call-in Timing
2.1 days
Average lead time before processing
iDown from ~8 days. Aligned to actual Chadwicks schedule.
Wool Grease
£3.80/kg
12-month range: £2.10–£4.90
YTD: 32.4t produced (~£123k revenue)
Production vs Breakeven
Verbal estimate
Live — monthly kg vs threshold
Scheduling Visibility
5–10 days (verbal)
2–3 weeks (digital)
Lot Scouring Performance
Not tracked
Ranked by yield and quality
Wool Call-in Lead Time
~8 days early
Aligned to processing schedule
Energy / Effluent
Not tracked
Monitored and trended
Wool Grease Revenue
Volume known, price not managed
Active monitoring

Now trading and processing are connected. The platform sees everything — every contract, every blend, every lot's processing performance, every cost. But the system still only shows you what happened. It does not tell you what to do differently tomorrow.

3
Phase 3 — AI optimisation

Structured AI Products

Always-on AI optimisation engines embedded in the platform as a copilot. Each one analyses historical outcomes, recommends actions, measures results, and gets smarter every cycle. The AI recommends — the trader decides.

app.standardwool.com/trading — copilot active
New Blend — John Cotton
28mic NZ Scoured Tops — 2,400kg
Cloned from BL-1198 (last delivery)
Input LotTypeQtyCost/kg%
SS-2901NZ Scoured 28mic1,440kg£8.2060%
SS-2856Chilean 30mic620kg£7.1026%
SS-2844UK 32mic340kg£5.9014%
Margin: 12.8%
Material cost: £17,542
Position Impact
NZ Scoured 28mic: -4.2t → -5.6t
Chilean 30mic: +3.1t → +2.5t
UK 32mic: +1.8t → +1.5t
Trading Copilot
Blend Optimisation
I've analysed this blend against your last 14 deliveries to John Cotton and current warehouse stock.
Recommendation: Switch SS-2856 (Chilean 30mic) for SS-2912.

SS-2912 is the same spec but £0.40/kg cheaper. Chadwicks processed a similar lot Monday with 67.2% yield — above your 65% average.

Material cost drops £248. Margin improves to 13.4% (+0.6%). John Cotton accepted this substitution on 3 of the last 4 orders.
What about the NZ scoured? We're going more short.
This takes your 28mic NZ position to -5.6t.

Stock intelligence shows 3 clients typically order this in the next 6 weeks. Price is £8.20/kg and trending up.

Buy 6t now. Chadwicks has a Monday slot week 15 for the scouring.
Blend Material Cost
Tracked per blend
AI recommends lower-cost substitutions
Position Management
Real-time visibility
AI predicts future position + buy timing
Margin per Trade
Visible daily
AI identifies drift and recommends pricing
Chadwicks Throughput
Tracked vs breakeven
AI optimises scour scheduling
Cash Conversion
Forecast visible
AI optimises payment + FX timing
Stock Days
Classified and alerted
AI predicts demand, recommends clearance

Now the platform optimises. But Pete still opens the app, navigates to the right screen, reads the copilot's recommendation, and acts. Paul still checks the dashboard every morning. The AI is smart — but it waits to be found.

4
Phase 4 — The destination

Action-Oriented Experience

An AOE is a persistent, personal AI agent experience that works alongside a person. It knows their role, their context, their rhythm, their voice. It sits inside the tools and channels they already use — WhatsApp, Teams, Slack, email — not in a separate app they have to visit. It creates and delivers work on their behalf: drafting communications, surfacing decisions with options, acting on approvals. And it gets better the longer they work together. Not a dashboard. Not a chatbot. Not a report. A working partner.

Pete's Agent
WhatsApp · 07:48 · Wool Trader
SW Trading Agent
online
WhatsApp
Morning, Pete. Three things.

1. NZ scoured trending short. Buying recommendation ready — 6t at current prices, Chadwicks has capacity week 15.

2. Yesterday's BL-1247 yield: 68.4%, 2.1% above model. Good for the John Cotton quote.

3. Client Z margin below threshold on the last 3 trades. Pattern is FX timing. Options in your briefing.
07:48
What's the best blend for the Bronte order?
08:12
Based on Bronte's last 6 orders and current warehouse:

SS-2912 NZ 28mic (62%) £7.80/kg
SS-2901 Chilean 30mic (24%) £7.10/kg
SS-2844 UK 32mic (14%) £5.90/kg

Margin: 14.1% (up from 13.2% — SS-2912 is cheaper). Chadwicks can process Monday.

Blend instruction drafted.
08:12
Paul's Agent
Teams · 07:45 · Managing Director
SW Operations Agent
online
Teams
Morning, Paul.

Cash: £284k. 3 invoices overdue (£42k) — chase drafts ready.

Chadwicks: 47.2t this month, on track for breakeven by the 22nd. Energy costs +4%.

FX: $342k unconverted. Rate at 3-week high. Recommend converting 60% today.

ROCE: 15.1% group. Punta dipped to 11.8% — processing costs on last two runs.
07:45
What's happening with stock days?
08:03
Up 8% this quarter. Concentrated in merchanting — 4 speculative purchases haven't matched to orders.

60% will move within 30 days. The other 40% is the slow-moving stock you've flagged.

My recommendation: clear the 2 oldest lots now (holding cost is eating the upside), hold the other 2 for the predicted market upturn in 6–8 weeks.
08:03
Decision Speed
Hours (open app, find data, analyse)
Minutes (agent presents options where you are)
Admin Time per Trade
Reduced by automation
Near-zero (agent handles end-to-end)
Key Person Risk
Decision patterns in models
Institutional knowledge in agents
Missed Opportunities
Reduced by alerts
Near-zero (agent acts proactively)
The compounding effect

The platform gets smarter the longer you use it

Phase 1 connects the data
Phase 2 generates events from every trade
Phase 2a connects processing data
Phase 3 learns from trading and processing outcomes
Phase 4 personalises the learning for each person

Usage generates more data. Models get smarter.
Recommendations get better. Trust deepens.
More decisions flow through the platform.
Each phase delivers value on its own. Each phase makes the next one possible. The journey is deliberate — phased investment, compounding returns.
Every improvement idea has a home

Team Ideas Mapped to Phases

Ideas raised by Paul and Pete across discovery sessions, emails, and working sessions.

P Paul's Ideas

P1ROCE as key metric, broken down by division
P1Stock turnover ranking — top 10 / bottom 10
P1Cash flow extended to 3–6 months
P1Stock classification: right materials vs speculative
P2Auto-generated invoices and packing lists
P2Dispatch-without-invoice control
P2FX under/over reporting
P2BG storage invoice cross-checking
P2aChadwicks production vs breakeven
P2aLot scouring performance feedback
P2aWool call-in timing (biggest bug bear)
P2aWarehouse barcoding
P2aEnergy, effluent, consumables tracking
P2aWool grease price monitoring
P2aWarehouse capacity forecasting
P3AI shopping list from sales patterns
P3AI-guided sales forecasting
P3Blend substitution for slow stock
P3Rules-based FX via Airwallex/Wise
P4Decision-making system, not management system
P4Sidekick / chief of staff via Teams

P Pete's Ideas

P2Visual similarity to WTS (sheep icon)
P2Contract cloning
P2Smart search
P2Batch-level allocation
P2Blend clone-and-modify
P2Shipping cost calculator
P2Estimated vs actual shipping variance
P2aNext processing date for sales offers
P2aScour schedule aligned to wool types
P2aLot switching to avoid double-handling
P3Demand forecasting 1–2 weeks ahead
P3Optimal blend schedule pushed to Chadwicks